TV advertisement evaluation

TV advertisement evaluation

The Brief

The brief was to re-brand/re-market a Unilever Product of our choice; We chose BRUT as our product as we felt that it had been a fair amount of time since it was last advertised and was a fairly nice product to re-market to a younger audience.

The current target audience for BRUT is middle-aged, working class men and we decided to re-market it for your average male teenager. LYNX is a fairly popular choice of deodorant among teenagers and we felt that BRUT could be in the running.


The finished product & feedback We collected feedback via Smart Survey and I managed to rack up 9 people to answer my short questionnaire. The general consensus says that the advert was aimed at Males aged 16-21 and they would consider buying it for themselves/other people after watching the advert.

Of course, putting an open survey on the internet is not always a good idea and can attract unwanted answers; we had a few silly answers but we considered them outliers and did not count them. 

This was one of the answers for the question "What part of the advert attracted your attention?"

Judging by the feedback from the advert, I would say that we managed to re-market a product and we had a positive impact on the audience. People really enjoyed the action shots that were in the advert and suggested that we put more of those in; but the length of the advert was commented as being perfect.

This shot contains several technical and aesthetic qualities despite it being a fairly simple shot. The green of the wheels is a similar colour to the BRUT and the fast paced editing allows the advert's pace to be kept up. The camera was canted a few seconds before this screenshot and displays disorientation from the speed or desire to own BRUT. The sound throughout the advert matched up with the cuts and activities.

I personally think that the advert was extremely effective and had it been shown on television that it would have persuaded people to purchase this product and use it. The re-marketing technique we used seemed to have worked well within our selected group of people and besides the silly feedback, all comments were positive and criticism was constructive. The storyline had a fair amount to do with the advert and was supposed to display a flash forward, showing the effects of BRUT; Keeping you fresh and active.

After looking at AIDA, I think we managed to Attract Attention, Arouse Interest, Stimulate Desire and Promote Action using various editing techniques and shot types.

During the making of the advert, our team discussed in length about what can cause certain feelings; we decided against using gloomy looking footage as it would deter people, we also decided to use activities that a teenager might normally get up to and finally, we decided to use a strapping young chap for the role of the protagonist as it would be a good role model and give off a 'desire' vibe.

We aimed to tell teenagers that BRUT isn't just for older, working class men and I think we managed to pull that off.

Looking at the BCAP codes, I'm 110% certain that we complied with all of them and stuck firmly within the limits also managing to keep it looking professional and a realistic length.

Personal reflection

I feel that the advertisement is much better than the original plan, the feedback was fantastic and, might I say, it looks fantastic as well. It stuck with the storyboards and was very consistent.

I am 100% happy with the final product, it is everything I hoped it would be. Given the chance to perform this task again, I would like to be more efficient and concentrate more on filming rather than editing. Out of our group I would say that we all put in maximum effort; I feel that James and Ed were especially hard working as I was absent for the week of planning.